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Where EMEA GTM becomes pipeline.
Haus of Ludwig is a fractional EMEA marketing studio led by Jessica Benton, specialising in B2B SaaS growth.
We work with B2B SaaS start-ups and scale-ups to turn EMEA activity into pipeline, grow awareness and expand into new markets. Whether you’re a US-based company entering the UK/Europe or a European business ready to professionalise your GTM, we plug in as your regional marketing lead and field engine.
We pair strategic ideation with over a decade of hands-on tech marketing experience to solve real growth challenges – from launching new regions, to designing GTM plays, to delivering flagship events and partner programs.
Our core services include strategy and GTM development, field marketing and demand generation, content & storytelling, event management and executive experiences. We've also built a trusted network of specialists so you get the right expertise at the right time, without carrying a full in-house team.
Looking for something bespoke? Tell us where you are today and where you need to go next, and we’ll design an engagement that fits.
BRANDS WE'VE WORKED WITH
How we work
Assess
Quick audit of your EMEA GTM, field programs and pipeline to pinpoint gaps and missed opportunities.
Align
Focused 90-day field and partner plan with clear plays, targets and shared KPIs.
Activate
Plug us in as your fractional EMEA lead to run and optimise the plan.
Our core services for your EMEA go-to-market
Regional Strategy
Field Marketing
Content & Storytelling
Event Strategy
Executive Experiences
Bespoke
These services can be combined into a full fractional EMEA marketing remit or selected à-la-carte for specific launches and initiatives.
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​​Regional strategy & GTM design – EMEA positioning, GTM plays and program roadmaps
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Field & demand generation – campaigns, plays and event calendars tied to pipeline
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Content & storytelling – assets that support Sales conversations and partner plays
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Event & experience marketing – roundtables, summits, trade shows and customer experiences
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Looking for something bespoke?
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No two markets – or teams – are the same. We regularly create tailored engagement models, from short, intensive GTM sprints to longer interim leadership and function build-outs.
Tell us where you are today and where you need to get to. We’ll design the right level of strategic support and execution to match.
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